Watch the full recording of the session here.Ĭity Nation Place provides a forum for cities, nations and places to collaborate and share best practice on place branding and place marketing strategies in order to generate sustainable tourism and economic development, build cohesive communities, and encourage global cooperation. Use perceptions research to uncover what really matters and how that differs across audiences – from the United States to China, from Gen Z to Boomers. This allows us to analyse what particular brand attributes drive reputation and influence among different audiences, and to help you design a successful place brand strategy. Surveying opinions of 100,000 respondents from 100 markets worldwide, Brand Finance’s Global Soft Power Index offers more data points on place brands than any other research study. It enables you to focus on what really matters and get improved results. Understanding the perspectives of different target audiences is central to a successful place brand strategy. Held at the De Vere Grand Connaught Rooms in London, the conferences were joined by place branding and marketing practitioners from all over the world, who will lead discussions on how to engage citizens, work in partnership with the private sector, and develop a strategic approach to attracting talent, tourism, and investment.īrand Finance hosted a roundtable at the UK Conference on Wednesday, 9th November on: " Setting strategic goals and measuring success in place branding", as well as a breakout session at the Global Conference on Thursday, 10th November on the topic: "Focusing on what really matters". For the fourth year in a row, Brand Finance once again participated in the City Nation Place UK and the City Nation Place Global conferences, that took place on Wednesday and Thursday, 9th and 10th November 2022.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |